Loans Elevated

Episode 149: Price vs. Quality - What Actually Sells Homes in Today’s Market

Lassig Team Marketing Season 2 Episode 149

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Why are some listings flying off the market while others sit for weeks or months?

In this episode of Loans Elevated, we bring on top Utah realtor Nick Gonzalez to debate the age-old question: What sells a home faster—compelling price or superior quality?

You’ll learn:

  • Why “days on market” is like cancer for listings
  • How buyers actually calculate value (hint: they exaggerate repair costs 5–10x)
  • When to upgrade before listing vs. when to drop price
  • Why unrepresented buyers are a massive untapped opportunity right now
  • How certainty beats “top dollar” in today’s market negotiations

Whether you’re a seller trying to net the most, or an agent trying to guide clients through a shifting market, this episode will give you a blueprint for smarter strategy.

🎧 Listen now and avoid the mistakes that cost sellers tens of thousands.

🎙 Welcome to the Loans Elevated Podcast!

Your go-to source for expert insights on mortgages, real estate trends, and home financing strategies. Whether you're a first-time homebuyer, real estate agent, or seasoned investor, we break down key topics to help you make informed financial decisions.

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Hosted by:
📢 Broch Lassig, Branch Manager NMLS340314
📢 TJ Heidenreich, Sales Manager NMLS1802412
📢 Ryan King, Loan Officer NMLS1870771
Branch NMLS2048956

Equal Housing Opportunity. All loans subject to underwriting approval. Certain restrictions apply. Call for details.
CrossCountry Mortgage, LLC. NMLS3029 (www.nmlsconsumeraccess.org)

🔹 Disclaimer: The information in this podcast is for educational purposes only and not a substitute for professional financial, legal, or tax advice. Always consult with a qualified professional before making financial decisions.